The growth of every business depends on the standard of ongoing business communication. And to keep this growth steady, you have to make sure that your customers don’t give a second thought before reaching you. It should be a totally effortless process. And for the same reason, it is necessary to provide customers with a channel that is easy to use, free and productive.
In this context for every SMB or SME, toll-free number has proved its potential in the contemporary scenario of business communication.
Toll-free number is a token that your customers if at all in need, are not going to find it tough to make a communication with you, and once communication is initiated, a relationship with the customer can be easily worked upon further towards business success. Let’s look at how SMBs and SMEs are benefiting today from the toll-free numbers.
Benefits of Toll Free Numbers for SMEs and SMBs
Understand Your Customers and Their Needs
The propositions that your business is bringing in should be well communicated to the customers, and in the same manner, the customer should be able to convey his needs to the service provider effortlessly.
A survey done by Ovum tells that the customers prefer to make a phone call while looking for a business service or support. Customers do interact with different channels but making a phone call is still a priority.
So as the communication gap reduces between you and the customers, satisfaction among customers becomes more likely as you get a better understanding of your customers’ expectations with time.
Recommended Reading: 5 points to remember before selecting a toll free number provider.
Strengthen Your Brand Image
A company’s willingness to interact with its customers suggests its concern towards putting forth the company’s values to the customers. And the number of channels it keeps open for its customers for interaction is the measure of the company’s interest in handling the needs of the customers.
If you have a toll-free number for your business, then it helps in establishing the brand image of the company because your existing and potential customers are communicating adequately to arrive at the final decision while opting for a product or service.
Widen Your Customer Base
When Dell started customising its computers in the eighties, it was totally a new idea. The customers could easily call up Dell customer support number and customize their personal computers as per their needs. This idea put Dell in the very front of the race among computer manufacturers. And the only reason that played a vital role in this whole mechanism was, the toll-free number that customers could call up anytime without incurring any fee. This brought in an unprecedented level of satisfaction to the customers.
By using the toll-free numbers with such productivity and strategy, Dell showed its customer-centric approach. Toll-free numbers reduce the time span between actually dialing of the number and the urge of a customer to speak with the service provider because of its ease and feasibility.
In addition to this, toll-free numbers help the brands to take a route and reach to the customers in the best possible way and eventually make a solid customer base.
Create Better Customer Experience
Customers want to communicate before the final decision of purchase and also post-sale services that play an important role in retaining the customers. The communication gap leads to dissatisfaction among customers.
To avoid this situation and help your customers with better customer experience, toll-free numbers have become very important in recent times. Most of the businesses, small or big, are shifting to the online platform and are also opting for a toll-free number to stay connected with the customers.
A good brand identity comes when the customers show faith in the offerings made by your business which depends on how well your services fulfill customer needs.