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Why an Interactive Voice Response (IVR) is Essential to Your Business

IVR system

Every business needs a good customer support system, and this depends on how well you bring the customer satisfaction level to a meaningful point by giving value to the customer’s time and providing them with a useful solution. An Interactive Voice Response (IVR) is the best foot forward in your business to provide a self-help tool to your customers.

But, what is the significance of an IVR system in business when an agent force can already handle customer support?

The factor that differentiates here is the invested time and ease while availing the services.

Let’s look at why you should not avoid an IVR when it comes to designing a good customer support system for your business and hence boosting sales.

Why IVR System is Essential to Your Business

1. IVR Increases Your Ability to Handle Large Volume of Calls

The number of customers who do an online transaction or choose an online platform to make decisions about a product or service has grown in alarming numbers. In this way, it is necessary to handle this pressure of giving customer support with a meaningful solution.

An IVR based call routing is an effective way to handle the calls. It may happen that most of the customers don’t have to speak with an agent for a solution, they can easily help themselves with an IVR.

An increasing call volume that can not be handled well is a worst-case scenario, and the best of the ideas are the ones that help you grow in business with the most logical and productive way to exceed the limitations of the worst kind of a scenario. IVR is one such idea.

2. IVR System Establishes Brand Image Among Customers

IVR plays a huge role in making the brand image of the company more powerful. The succinct message of the IVR’s automated voice carries the very ideas of company’s way of dealing with the customers. And a brand is made with the way every single need of the customers is taken care of.

IVR is a good medium of customer support for startups and small businesses to give the customers a wider perspective of business. With the help of an IVR  system, the caller can easily connect to different departments such as sales, support etc. Only a company who aims to grow can work towards stepping up their customer experience and taking care of customers at every touch point.

3. IVR Provides a Platform to Engage with Customers in Real-time

Customer engagement is necessary to keep the customers in the orbit of your business services that too purposefully. IVRs can easily help in making a promising customer engagement platform for your business services. A well-designed menu with the pickable options for the customers, where they can use their wit and interests to go for a suitable choice, gives a sense of involvement with the services.

4. IVR System Routes Call to the Right Department & Agent

A customer may want to speak with a particular agent or may wish to connect with a specific department. IVRs help very meaningfully in this regard as with just a few presses of buttons, the caller can easily land in their favourable spot. The sense of good customer support becomes more imminent once the customer is well routed to his favourable spot. In order to ensure correct and seamless routing, proper IVR designing measures are needed to be taken.

5. IVR Solution Gives Customers a High Level of Customer Satisfaction

IVR systems are self-help tools that help the customers find a solution on their own without speaking with a live agent. An IVR system carries a token of customer success and prompts the customers to get involved in the company’s methodology of doing business even before availing the services.


Customer satisfaction depends on various parameters ranging from the solution offered to the time invested in getting the same. An IVR solution is a great way of ensuring that higher customers satisfaction is achieved keeping all the parameters in check. Get one for your business today. Contact us at 1800-120-4132 to get started.

2 comments on “Why an Interactive Voice Response (IVR) is Essential to Your Business


Hi, Vipul!
Really appreciate the amount of hard work you have put in for bringing out such amazing viewpoints regarding IVR. Indeed IVR is changing the functionality of businesses, by bringing in new ways to give a better customer experience.


Nicely written! Liked the idea you shared how IVR is closely related to building up company’s brand image. Transformation of IVR is surely promising to be a technology that is to be required by every business.

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