For marketers, the thrill to create compelling and persuasive content that your audience waits for and follows religiously is unmatchable. It is also the goal of every influencer in the influencer marketing domain.
Let’s look at some interesting Instagram facts before we move on to understanding how Instagram can help influencers.
- 1 billion-plus users join Instagram every month
- Instagram has the best and most even gender mix with 51% women and 49% men
- An Instagram user spends at least 30 minutes each day on the platform
- 81% of people use the platform to look for product and services recommendations and reviews
Given that the platform offers such a lucrative market, influencers and marketers have created entire businesses on Instagram—sometimes, even without a website. And, not to forget celebrities who use their fame to reach a wider digital audience through Instagram.
Take, for instance, the famous footballer Cristiano Ronaldo. He has over 340 million followers and makes a pretty penny from paid Instagram posts every year. Frankly, even more than he makes as a soccer player. Companies pay him handsomely for a single post from his account to be able to tap into his audience base.
This is essentially how the concept of influencer marketing works.
How can cloud technology help?
Cloud has the potential to support a range of operations and is a great tool for marketing initiatives. From spreading awareness about a brand to running impactful business campaigns, the cloud can support various marketing activities and then some more.
Let us look at a few of these functions in greater detail.
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Smart marketing to drive bigger and better results
Traditional mass marketing mediums like emails will always be around. But with a more empowered breed of customers, marketers must stay a step ahead and know what they want to consume and where.
This will include delivering ads where most customers are present, using most searched words, and analysing invaluable customer insights.
Cloud solutions like bulk SMSes or voice broadcasting help deliver granular marketing experiences. With the customisation possibilities and advanced features offered by these solutions, influencers can even configure their campaigns based on different demographics and even for specific individuals.
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Hyper-personalised recommendations for your customers
Social media eliminates the guessing game for influencers by providing vital details and insights about what is it that customers like and search for.
For example, a simple poll on an Instagram story can tell you if your follower prefers pizzas over burgers or vice versa. Having such data makes target marketing easier, smarter, and more rewarding.
With the help of cloud solutions, you can send out personalised recommendations (for example, pizza joints or burger eateries) to people as per their preferences. Tools like bulk SMS can come in handy here!
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Standard checks
All influencers across the globe are now supposed to comply with advertising regulatory standards set by the Federal Trade Commission (FTC). According to these guidelines, celebrities, influencers, and public figures need to clearly and consciously disclose their relationships with the brands they promote on social media.
When it comes to influencer marketing, ensuring FTC compliance is paramount. With the help of cloud capabilities like detailed call records and transcription, they can go over their content to make sure that they’re complying with these guidelines.
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Real-time analytics and reporting mechanisms
It would be an understatement to say that social media is unpredictable. A content piece can go viral even after years of it being online or flop within seconds.
Cloud platforms and tools give marketers the ability to track content performance on a real-time basis.
Based on these performance analytics, campaigns can be adjusted and modified to fit the latest trends. Also, these reports can be sent to marketers as email attachments and they can then make data-driven decisions on the fly.
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Multiple campaigns for a holistic approach
By making the most of these real-time analytics and automated reports—such as search habits and social media use—for consumer (read: followers) behaviour, marketers can run multiple campaigns based on varied consumer personalities.
Later, these campaigns can be monitored and analysed via cloud tools. Marketers can optimise their ad budgets and spend to deliver the highest return on investment.
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Scalability for dynamic influencer campaigns
Every influencer has their own success story. Somebody with a 5,000 following is as much an influencer as someone with 5,00,000.
Cloud platforms are open to all. With its potential to accommodate as many users, scalability comes as a great advantage to marketers. It can also eliminate additional expenses on unnecessary resources.
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Staying a step ahead of the competition
No matter the number of their followers, all influencers can leverage cloud solutions to gain a competitive edge in the market without burning a hole in their pocket.
What’s more—these solutions are so accessible that they allow small influencers to compete against the big ones by making insights and analytics available to all.
Put simply, even a small marketer can function as a big enterprise with the right provider.
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Surveys, testing, and targeting audience
The premise of every marketing strategy starts with research—whether it’s primary or secondary. Surveys, quizzes, and polls used to be costly, time-consuming affairs reserved for only enterprises when digital marketing was not a trend.
However, cloud solutions, like IVR and missed calls, enable companies to perform AB testing and conduct as many comprehensive surveys as they like. These solutions are the best to collect accurate customer responses and add to an impactful marketing strategy.
In a nutshell
Social media platforms and influencers have been around for a while but are being given attention only recently. Consumers, now more than ever, religiously follow the words of their favourite influencers, pages and public figures.
While the pandemic has undoubtedly shifted the way people market on social media, it’s not likely to boomerang back to a world of unrealistic and unattainable lifestyles. Thus, it is in every brand’s interest to take note of these fast-changing trends in marketing methods as well as customer preferences.
In case, you want to explore cloud solutions from a reliable service provider, check this out!
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