4 MIN Read
Updated: July 20, 2023
Effective communication plays a pivotal role in ensuring seamless operations and customer satisfaction for modern businesses. Unfortunately, many real estate companies in India face challenges like poor communication, lack of centralized storage, and lack of team flexibility.
This case study reflects upon a client case from 2019 when Servetel transformed a leading real estate firm's communication system. We helped them overcome communication challenges, and reach double collaboration capabilities and triple efficiency.
The Indian real estate industry is a diverse and dynamic sector that has been rapidly growing in recent years. It has become increasingly difficult for companies to manage their communication efficiently with rising demand for properties. Traditional communication methods, such as physical documents and face-to-face meetings have their limitations and can hinder business deals.
Business Challenges Faced by the Real Estate Client
Our real estate client was also struggling with communication barriers just like other businesses. This struggle pushed them to search for a robust solution to deal with the communication challenges. After dealing with a few low-quality cloud service providers, they knocked on our doors. With the help of our feature rich cloud solutions, we helped them overcome the following challenges:
Broken Communication Channels
The client relied on multiple communication channels, leading to low productivity, communication error, and data loss. Their departments would use various tools, making it difficult to synchronize data on all ends.
Lack of Centralized Data Storage
Traditional paper-based methods and local servers led to scattered data across teams and departments. It made accessing critical information in real-time difficult and caused delays in decision-making.
Limited Mobility
The client's agents, property managers, and other staff members needed to be mobile to handle on-site tasks efficiently. Unfortunately, their traditional communication methods restricted their mobility and led to slower response times.
Data Security
The client handled sensitive information, including financial records, customer data, and legal documents. It only made sense to ensure that the data security was always on point. This would help them maintain trust and compliance between them and their customers.
Recommended Servetel Solutions
How we fulfilled the client’s needs with
SErvetel's Cloud Contact Center
During our collaboration with the real estate company, we offered them our cloud contact center solution. A cloud-based calling solution to help them centralize their operations, increase mobility, and fortify data security.
We conducted thorough analysis and tailored our solution to meet their needs. We also helped their IT department set up the portal.
After completing the setup, we connected our solution to their preferred CRM and helpdesk systems. The integrations helped them easily store customer data and access them from any device.
Cloud telephony Suite
We offered a comprehensive unified communication platform that integrated all their communication channels into one place. It allowed real-time communication across departments and teams.
Centralized Data Storage
They received a secure cloud storage system that allowed them to centralize all their data. They stored all their critical data in a structured manner, ensuring easy access for authorized staff only.
Customer Relationship Management
Our cloud telephony solutions are connectable with many popular CRMs. This capability allowed the real estate client to manage leads, track interactions, and automate follow-ups better.
Call conferencing
Our solution offered the client’s teams call conferencing capabilities. It reduced the need for physical meetings and enhanced collaboration across remote teams.
Analytics and Reporting
Our solutions provide advanced analytics and reporting capabilities. These capabilities allow the client to gain valuable insights into business performance, customer preferences, and market trends.
Security and Compliance
We implemented multi-layered firewalls, data encryption, multi-factor authentication, and scheduled data backups to secure the client's sensitive information.
Integration with Third-Party Tools
Our cloud telephony solutions seamlessly integrated with the client’s third-party tools, commonly used in the real estate industry. This integration streamlined their workflows and data exchange.
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Benefits the real estate client experienced
Our client benefitted immensely from the solution we provided. Some of the top benefits they saw were;
Enhanced Collaboration
By adopting our cloud contact center solution, the client experienced a visible transformation in their teams' collaboration within different departments. Our unified communication platform seamlessly connected their departments and teams across multiple locations. As a result, their collaborative efforts became more streamlined.
Teams working on various projects could easily communicate, share insights, and exchange critical information in real-time. This newfound synergy led to enhanced productivity. Teams could collectively address challenges, find solutions, and make informed decisions together.
Improved Efficiency
The real estate client witnessed a notable improvement in their operations following the implementation of our cloud-based solution. Centralized data storage removed all the previous hindrances of data scattering and mismanagement.
Our solution improved their efficiency in accessing important information quickly for tasks like negotiating contracts, updating projects, and reviewing finances. Their workflows became more streamlined as their operations experienced fewer obstacles. As a result, this streamlined workflow enabled faster task & deadline completion, and efficient resource allocation.
Increased Mobility
After implementing our cloud-based solution, the client found a new level of mobility for their real estate agents and staff. The agents gained access to customer information on their devices, giving them more freedom to move around.
This mobility proved invaluable for the agents working on-site. They could instantly access property details, contracts, and client preferences while engaging with potential buyers. As a result, the real estate company witnessed a tangible improvement in overall productivity and client satisfaction.
Data Security and Compliance
Our robust data security measures had a strong impact on strengthening the real estate client's data protection and compliance efforts. In an industry where client privacy, financial records, and information integrity are everything, our enhanced security measures brought peace of mind. The encryption mechanisms, multi-factor authentication protocols, and regular data backups provided an unbreakable shield against potential cyber threats.
This approach protected the company's assets and improved its reputation with clients and stakeholders. The client showed commitment towards maintaining compliance standards and creating a trustworthy image within the industry by following data protection regulations.
Servetel's collaboration with the real estate company brought significant improvements to the company's business communication. Adopting cloud technology addressed the unique challenges faced by the client. It resulted in enhanced collaboration, improved efficiency, increased mobility, and strengthened data security.
This transformation empowered the real estate company to provide better customer service. It also helped them position themselves as a tech-savvy and reliable player in the competitive real estate market.
As cloud-based solutions continue to evolve, the partnership between the real estate industry and cloud technology promises even more innovative solutions. This partnership also ensures a brighter future for other Indian real estate businesses.
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