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Customer satisfaction and customer surveys According to Microsoft’s Global State of Customer Service Report, 90% of Americans use customer service as a factor in deciding whether or not to do business with a company. Needless to say, customer satisfaction should be the topmost priority of every business, regardless of the kind of products and services they offer. […]
Every business has one ultimate goal––to make profits. The only way to thrive in such competitive and saturated markets is by focussing on innovative marketing strategies. SMS marketing is one such strategy that will help you boost your revenues. With smartphone users increasing to more than 90% of the population, it is imperative for businesses […]
While some may assume that SMS is dead, it’s still very much alive and ruling the digital marketing arena. Mobile engagement is incomplete without a well-executed SMS strategy. It’s still the easiest and the most cost-effective tool for businesses to connect with their customers personally. There is no doubt that social media, print, and web […]
We know one thing: The only way to stand out in the crowd is by doing something different. Something innovative that has the potential to engage your audience through meaningful interactions. As businesses become increasingly competitive, organisations must go the extra mile with their marketing campaigns. For instance, look at SMS marketing. It is a […]
The Telecom Regulatory Authority of India (TRAI) has formulated certain restrictions and regulations for broadcasting and bulk SMS services. The authority’s mission is to create the growth of telecommunications industry such that India leads the role in the emerging global information society. A business or telemarketer intending to send either transactional or promotional messages to […]
According to a report released by Dynmark International, the open rate for SMS or text messages has already exceeded by 98%. Further, 90% of the text messages are read within 3 seconds from delivery. The high and fast open rate has made SMS a key component of omnichannel customer communication. A large percentage of customers […]
It is now more than 25 years— when the first SMS was sent. Fast forward in 2018, the popularity of SMS has overridden all aspects of communication. This fame surely exceeded the expectations of the engineers who pioneered the SMS technology. The influence of SMS has expanded to a level where researchers have found that […]
On average, 16% of all SMS exchanges in the world are with businesses. That figure does vary by region: the ratio is 22% in APAC, while in the US it is 12%, and EMEA registers at 15% – one in seven messages. APIFONICA SMS marketing campaigns have become widely popular among the corporate echelons over […]
An essential aspect of contacting the customers is that they should hear the message you are trying to convey. There are various outbound solutions available for this purpose, some of which are effective and help in consolidating the customer base. SMS is one of the best methods used these days to make an outbound access […]