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IVRs or Interactive Voice Recordings are one of the most cost-effective business communication tool. It is based on the dual-tone multi-frequency technology initially developed by Bell Systems 1. It was later developed for business applications back in the 60’s 1. The pace and scale of the evolution of IVR technology since then, have made modern […]
(Update: This blog was originally published on 25th August 2017 and was last updated on 15th April 2020 for comprehensiveness and accuracy.) Do you know more than 84% of the diners compare among restaurants before deciding where to eat? Today, creating a successful restaurant is not just about quality food but also about a quality marketing […]
(Update: This blog was originally published on 22nd August 2017 and was last updated on 20th May 2020 for comprehensiveness and accuracy.) More and more businesses throughout the world are outsourcing logistics, i.e. opting for third party logistics (3PL). Given the complicated architecture of supply chains and related operations, it is only logical for businesses to […]
On average, 16% of all SMS exchanges in the world are with businesses. That figure does vary by region: the ratio is 22% in APAC, while in the US it is 12%, and EMEA registers at 15% – one in seven messages. APIFONICA SMS marketing campaigns have become widely popular among the corporate echelons over […]
(Update: This blog was originally published on 11th July 2017 and was last updated on 15th June 2020 for comprehensiveness and accuracy.) Indian startups have revolutionized our lifestyles and changed several aspects of our daily lives. With its young and entrepreneurial population, India has always been a country of innovation and technological marvel. However, the boom […]