During the last couple of months, the food and beverage (F&B) industry has undergone a lot of changes. Shops had to call it quits overnight—and gradually, businesses had to get back on their feet to recover losses. Even in the face of endless challenges, restaurateurs have shown resilience and bounced back stronger. However, the F&B […]
Bollywood movies manage to connect with their audience, irrespective of their native language and hometown. Since the first Bollywood movie in 1913, Raja Harishchandra, we have flocked to our nearest cinema theatres every weekend for a much-needed dose of spice and drama in our lives. Evergreen classic hits, starting from Mughal-e-Azam, Pyaasa, Sholay, Mr. India, […]
In today’s time, it is difficult to imagine services without Internet connectivity or automation. Same is the case with banking services. With the advent of technology, most services in this sector have gone online or are facilitated via phones. It is at With newer technology in place, the banking sector has updated various customer service […]
It would be so much more convenient if disasters and emergencies came with a warning. We would know exactly what to do and how to do it. Alas, that’s not how things work. Organisations often fail to deal with calamities due to lack of timely planning. And since crises always arrive when they’re least expected […]
We’ve come a long way from being a society of phone operators, or even landlines—the so-called ‘dark ages’ when people were glued to their landlines and could not attend calls on the go. Virtual numbers, powered by the cloud, have been a game-changer for the business communication arena. Perhaps the term seems ambiguous to you. […]
As smartphones take over our daily lives, we also notice an upward trend in customers calling up businesses before making any purchases. Marketers realise this and, therefore, plan their advertisements accordingly. However, if your visitors are unable to click on the ads and connect instantly, all advertising and marketing efforts go in vain. This is […]
“The first step in exceeding your customer’s expectations is to know those expectations.” –Roy H. Williams, Author and founder of the Wizard Academy Institute. As per a Walker study, customer experience will overtake product and price as the key differentiator at the end of 2020. Businesses, even after understanding the value of customer expectations, often fail to […]
Coronavirus defined 2020—however, so did the efforts of frontline workers and researchers across the world. They worked endlessly for months to be able to find a vaccine and fight the pandemic. The new year, 2021, has renewed everyone’s hopes of banishing the pandemic. That said, conducting a nationwide inoculation drive in a country as large […]
Can you name a single company that hasn’t ever lost a customer till date? Probably not, right? The truth is, no business owner likes to think about losing customers. But, in order to handle the rate of customer churn (a.k.a. the rate at which you lose customers over a given period of time), you need […]
One of the most common challenges that businesses face regardless of their size, is retaining existing customers. In this fast-paced business world, this task is easier said than done. So given the fierce competition, what do you think is the best way to retain customers? Surely, you need to innovate and come up with unique […]