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Business communication, like all others, is in a transitional phase with the pandemic on its head. However, this also means that there are new opportunities for organisations looking to enhance their offerings and adopt new technologies. Cloud solutions have already transformed the infrastructure of some of India’s most successful organisations. Basically, cloud telephony refers to […]
For someone who is a part of a call centre in any way, be it an employee or manager, the most important aspect to consider is what the client wants. Then, the question that follows is: are we satisfying these needs? “We all need feedback. That’s how we improve.” These are the words of the […]
While some may assume that SMS is dead, it’s still very much alive and ruling the digital marketing arena. Mobile engagement is incomplete without a well-executed SMS strategy. It’s still the easiest and the most cost-effective tool for businesses to connect with their customers personally. There is no doubt that social media, print, and web […]
Did you know that India is the 3rd largest startup ecosystem in the world? In fact, there were approximately 50,000 new startups in 2018 alone, and the number is on the rise. This means, around 2-3 startups pop up in the country every single day. With competition at its peak, entrepreneurs need a highly differentiated […]
The solution as a service (SaaS) market is more or less saturated now, with a horde of newbies competing with existing brands. According to Hubspot research, 38% of companies depend on SaaS solutions for their daily operations. The only way to keep up with the competition is by embracing the dynamics of the market and […]
A Little About Outbound Calls Despite increasing marketing efforts towards non-intrusive outreach, outbound calling still remains vital for businesses worldwide. According to a study by Brevet, 92% of sales conversions happen over the phone. It’s true—outbound calling has long been a staple tactic for successful organisations. Such calls, also known as ‘cold calls’, are typically […]
With consumer bases scattered across the globe, a local number just doesn’t cut it anymore. Businesses need to have a strong communication network, whether within the city or from Delhi to Dubai—customers should never feel the physical distance. How do you achieve flawless conversations anytime and anywhere? With the use of cloud-based tools, of course. […]
To vote for your favourite contestant, please give a missed call on xx-xx-xxxxxx. Sounds familiar, right? Please give me a missed call when you reach home. Give me a missed call to remind me about groceries. I’m going to bed, wake me up with a missed call. In other words, for every reminder, missed calls […]
It’s true that the world as we know it has transformed—perhaps irreversibly! Despite the continuous changes, one thing that remains constant is the human race’s ability to adapt. During the COVID-19 pandemic, businesses have struggled and experienced considerable financial shocks. It would be an understatement to say that both lives and livelihoods have been seriously […]
In many ways, succeeding in any form of business is nothing but an endeavour of trend-watching and capitalising on the same. An entrepreneur who not only identifies these trends but also imbibes them in their business tops the market share and revenue game. Alignment with external trends isn’t the only thing that is vital for […]