For marketers, the thrill to create compelling and persuasive content that your audience waits for and follows religiously is unmatchable. It is also the goal of every influencer in the influencer marketing domain. Let’s look at some interesting Instagram facts before we move on to understanding how Instagram can help influencers. 1 billion-plus users join […]
Many think starting a business is difficult. But, starting may be the easiest part. What comes after is the real challenge! Attending to customer needs, spreading the word, and perfecting your products and services is an arduous task, to say the least. The most important part of any business always revolves around communication. Among newer […]
Customers want answers. When? Right now. But, what if you don’t have provisions to answer their questions promptly? They will move on to the next company they find on Google. We live in a world where accessibility is no longer a concern. We don’t have to wait and don’t want to. Consumers, too, can get […]
An excellent customer service team is what you need to deliver a stellar customer experience. However, a great team isn’t just built overnight. Dedicated training and onboarding strategies for your employees are crucial for a successful customer service team. In a remote working environment, it is especially paramount to ensure development and progress to keep […]
The sales profession is in a deep state of flux. It’s transitioning to a digital-first approach from an offline, seller-driven approach, with the focus moving firmly to the buyer. The COVID-19 pandemic has certainly played its part in this shift, accelerating the digitisation of all things and effectively, revolutionising the nature of communications. To thrive after disruption of that […]
Remember the early days of digital marketing where we would get a whiff of excitement just seeing our names on ads, emails, messages? Personalisation—tailored experiences for customer engagement—has come a long way since then. In today’s hyper-connected world, personalisation needs a more robust and strategic approach since it is crucial in gaining a competitive edge […]
Automation has always been a concern for those who are unfamiliar with the concept. Statements like “robots will take over human jobs by 2021” and “even jobs like writing would be automated via bots” have been haunting us for a while now. However, the extent and complexity of automation depend entirely on humans. Considering how […]
Missed call solutions were first initiated to save up on hefty call charges. Its use has now evolved to signal basic life updates like reaching home safely, a date going well or a product being delivered. At its peak, the sophistication of missed calls beats the morse code, hands down! One ring for a yes, […]
Millennials, those born between 1981 to 1996, and Gen-Z, those born after 1997, are growing up to be the largest consumer group. This consumer group has already pushed the world to a mobile-first view. Their life and lifestyle choices are greatly based on mobile technology. While millennials might have had to struggle for smartphones and […]
The food delivery business in India has taken off in the last few years. Brands like Zomato and Swiggy have started to offer quick and easy methods for customers to enjoy delicious food from the comfort of their own homes. Zomato’s impressive listing at their recent IPO affirms that food aggregators in India have come […]