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Customers want more than just solutions. They want 24×7 support, personalised services, convenience, and memorable experiences. A research by American Express found that 86% of customers are willing to pay more for a better experience. So, what’s your game plan? If you haven’t decided yet, don’t panic. We have outlined everything you need to know. […]
“B2B or business-to-business buyers don’t go to work and forget what they do as humans. There’s a new normal that blurs the line between B2B and B2C. They just want things personalised,” says Brian Solis, principal analyst and author of Altimeter Group. Well, it’s no secret that buyers today expect solutions curated especially for them. […]
First things first: Weddings are exclusive affairs that everyone enjoys to the fullest. But, planning a wedding? Not an easy task! From curating a guest list to looking after decor, there are several elements that need to be taken care of. In fact, Zig Zigler, one of the most successful American authors, once said, “Many people […]
Do you recall a poor customer experience from a brand before buying their products or services? Certainly, everybody does. Customers make perceptions about a brand with every interaction. This is why creating a stellar customer experience is crucial. Customer experience is closely linked to the image of the brand. Therefore, you need to identify and understand the […]
Are you ready for the brightest and the busiest season of the year? Yes, Diwali is almost here! This festival of lights brings with it a sense of rejuvenation for consumers and acts as a blessing for sellers. It usually results in the most extensive consumer spending spree, with millions of people flocking to buy […]
Customers want answers. When? Right now. But, what if you don’t have provisions to answer their questions promptly? They will move on to the next company they find on Google. We live in a world where accessibility is no longer a concern. We don’t have to wait and don’t want to. Consumers, too, can get […]
The world is in a crisis at the moment. Businesses have been forced to implement work-from-home. And employees are expected to meet deadlines while dealing with the challenges of remote working. Needless to say, working from the same room every day or sharing your workspace with loved ones is far from an easy change. And […]
The LGBTQ+ community has slowly but surely gained acceptance in India. That being said, community members still face discrimination and resistance from various sections of society, often even from their own family members and friends. Pride Month, celebrated annually in June, is not only a commemoration of the Stonewall Uprising in 1969, but it also […]
Remember a mobile network operator’s advertisement from 2008 where mobile phones became means of education in rural areas? Who knew it would turn into reality someday. Hundreds of millions of Indians call rural and remote India their home. They live and work in distant villages across the nation. They constantly seek services that can improve […]