Skill-Based Routing is the Secret to Call Centre Success

Although there are many contenders for the top position among modern call centre solutions, skill-based call routing has to be one of the main ones. With skill-based call routing, the future of call routing is here. Skill-based routing is a cloud telephony feature that analyses customer data when a call comes in and automatically routes the caller […]

3 Ways the BFSI Sector can Offer Enhanced Personalisation

Almost every industry today has adopted different kinds of personalised approaches in how it communicates with its customers. Some of the major reasons that prevented companies from fully embracing different facets of personalised customer communication earlier were data privacy concerns, traditionally implemented systems with minimal automation, etc. However, as far as personalisation in the communication process is concerned, a survey from Accenture reports that […]

6 Call Tracking Metrics You Should Pay Attention To

What is call tracking?  Call centres are the frontline workers for your business service. They are often the first touchpoint for customers for both pre and post-sale activities. With the right marketing practices, calls within a contact centre can increase. Call tracking software is nothing but a tool to analyse these inbound calls.  Reports suggest […]

Get Your Call Centre Ready for the Holiday Season. Here’s How

The holiday season may mean downtime for many, but it is often one of the busiest times of the year for call centres and their agents. Fortunately, it is also a time when businesses see an uptick in their revenues—often a big one—and it’s vital to capitalise on it. The question is, is your call centre holiday season-proof? These are some […]

11 Ways to Integrate a Virtual Phone Number System into your E-Commerce Business

As the e-commerce industry flourishes, e-retail revenues are expected to rise to a figure as steep as 5.4 trillion US dollars in the year 2022. Although presently Indian businesses use centralised virtual numbers for managing huge volumes of incoming calls, now there are providers that also help businesses procure Indian virtual numbers. Even today, a phone call continues to be […]

5 Calls Made Easy with Interactive Voice Response or IVR

The meaning of Interactive voice response or IVR is an automated system that interacts with the caller. The caller hears the IVR system menu, presses keys on the phone as prompted by the IVR, and the system responds appropriately. On the basis of the responses provided by the caller, the IVR either provides the required […]

Why is Caller Experience Important and How do Voice APIs help?

As we leave behind 2020 and gear towards the end of 2021, organisations need to redefine their communication strategy to expand their customer base. Fortunately, modern business owners have realised the importance of customer interactions in the current economic climate. Today, customers choose problem-solvers over product-pitchers and desire a personal touch in everything that they purchase. In fact, 66% of […]