SMS Marketing: The Next Big Thing in Mobile Marketing

On average, 16% of all SMS exchanges in the world are with businesses. That figure does vary by region: the ratio is 22% in APAC, while in the US it is 12%, and EMEA registers at 15% – one in seven messages. APIFONICA SMS marketing campaigns have become widely popular among the corporate echelons over […]

How Effective Call Management Gives Your Business Success

A virtual platform is where the customers and the agents speak with each other. To make this communication more efficient and result oriented, it is necessary to keep your call management system well equipped. The most necessary factor in the call center environment is, maintaining an uninterrupted conversation between customers and agents. An effective call […]

Introduce the Benefits of IVR to Your Business

Living in the age of Siri and Alexa but still making your employees answer the same customer queries daily? If yes, then it’s time for your business to incorporate IVR solution. IVR (Interactive Voice Response) is a self-help telephony tool which allows customers to connect with businesses. Customers use IVR to get their queries resolved […]

The Joint Evolution of Indian Start-Ups & Cloud Telephony Technology

(Update: This blog was originally published on 11th July 2017 and was last updated on 15th June 2020 for comprehensiveness and accuracy.) Indian startups have revolutionized our lifestyles and changed several aspects of our daily lives. With its young and entrepreneurial population, India has always been a country of innovation and technological marvel. However, the boom […]

How to Improve Customer Experience with Call Intelligence

(Update: This blog was originally published on 3rd July 2017 and was last updated on 12th June 2020 for comprehensiveness and accuracy.) Simple and effective communication is the key to any business transaction. Be it, reaching out to a potential lead or a simple query resolution, seamless interaction is vital. In this digital era, where […]

Toll Free Numbers – Some Myths and Facts

(Update: This blog was originally published on 17th June 2017 and was last updated on 17th June 2021 for comprehensiveness and accuracy.) Toll free numbers serve as an incredible communication tool for any business. Companies employ these numbers to help their customers reach them. Toll free numbers encourage interactions by allowing customers to call for free, […]

How Communication has Evolved with Cloud Telephony

Communication between two people may happen with written texts, voice and gestures. But when two persons can’t see each other, then the role of technology comes into play. The ways of communication have seen drastic changes; now wireless communication is also witnessing innovations because of cloud. The latest among these is the cloud telephony that has substantially […]

5 Rules For A Perfect Sales Call (Infographic)

After incessant requests, a prospect agrees to hear your sales pitch, and now you definitely can’t afford to lose them. So, how to grab your prospect’s attention throughout the call and increase your chances of success? Follow these five golden rules of a perfect sales call, to increase your odds of winning and directing sales […]