There was a time when political parties used to influence the voters using conventional marketing strategies by conducting door-to-door campaigns, printing campaign posters, distributing leaflets, broadcasting television ads and airing commercials on the radio. But the rapid advancement in Information and Communication Technologies (ICT) has made most of these conventional marketing strategies for political campaigns […]
Going by the study, There are 150 million start-ups in the world today with 50 million new start-ups launching every year. On average, there 137,000 start-ups emerging every day. These numerals are hard to believe and are massive by any standards. When we talk about start-ups, the first thing that comes in our mind is […]
In this day and age, the transformation from complex, legacy hardware IVR systems to cloud-based IVR solution is essential to cater to ever-changing needs of customers. As a result, many independent applications such as call recording, analytics and more, are integrated into one comprehensive solution to deliver an all-in-one IVR solution to the customers. Call […]
A toll-free number is not only a strong medium of communication but is also useful in attracting and converting leads which gives a notable boost to sales and ROI. Also, it works wonders for enterprises which regularly deal with customers. If toll-free numbers are marketed on the right platform, targeting the right target audience, it […]
Call routing is an efficient way to handle incoming calls and enhance customer interactions. It is useful for cutting down on unnecessary costs associated with a call centre and providing customers with prompt service. Call routing defines how calls are distributed to available and experienced agents by the Automatic Call Distribution(ACD) technology of a call […]
IVR blasting refers to a combination of IVR service and call blast. It is a very strong communication tool that allows pre-recorded voice messages to be automatically broadcasted to various groups. For example, when customers receive calls from their mobile operators to promote various ongoing schemes and offers, they interact with a computerised voice which […]
Launching a business and making it a brand are two different ball games. You need to have strong marketing strategies in place to transform your business into a brand. The process of establishing yourself as a brand can take time but the first step towards achieving it lies in delivering brand value. Before forming an […]
IVR surveys are designed to receive feedback on the working of an organisation. Potential audience for these surveys is majorly the existing customers using the product. Although, IVR surveys are a consistent and proven way to understand customers expectation, but if not appropriately managed these can render biased and unmeaningful data. Here are a few […]
(Update: This blog was originally published on 14th March 2019 and was last updated on 7th July 2021 for comprehensiveness and accuracy.) Do you remember how a passbook used to be the only way to check one’s balance a decade ago? Standing in long queues to get one’s passbook updated was an exhausting but recurring […]
Ever wonder how an enterprise manages a haystack of calls, while only employing a handful of operators? This is done via automation, and one of the perks of automation is interactive systems. An interactive system facilitates interaction between humans and computers. The first interactive systems were a Graphical User Interface (GUI) that one uses every […]