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Meenakshi Gupta

Meenakshi Gupta is a tech enthusiast with specialisation in digital marketing. She is currently working at Servetel a leading cloud telephony provider in India. Reading novels, travelling, researching new online marketing trends are some of her interest areas that keeps her rejuvenated. Know more about her: Linkedin

7 Customer Service Skills That Can Boost Your Brand Image

The way the public perceives your brand has an immediate and significant impact on your business’ overall success. The best you do to boost your brand image is to ensure that your customer’s satisfaction. Customers should be your ultimate priority as they can help your business build trustworthiness and eminence at the same time. Additionally, […]

10 Reasons: Voice Broadcasting is the Best Tool to Strengthen Customer Reach

World of technology is ever evolving. New ways come up that makes the way business operates much efficient and convenient. These evolving technologies have created ripples in the arena of business communication. Companies these days are leveraging the latest technologies to improve their communication processes and customer experience.  One such trend which is gaining attention […]

Missed Call Service: Unique Tool to Attract High-quality Leads

Modern era, marked by technological advancement is introducing innovative methods for a business to grow. Every company has to not only stand out among the customers but among the competitors as well. Only companies with unique and exciting marketing strategies can thrive in such cut-throat competition. Missed call solution is one such unique and interesting […]

Do’s and Don’ts of Interactive Voice Response

According to Reuters.com, The Interactive Voice Response Market is expected to witness growth at a CAGR of 7% during the forecast period from 2017 to 2023. Increasingly being employed by a variety of business organizations, the global market is expected to reach an estimated value of USD 3.7 Bn by the end of 2023. The […]

Top 6 Marketing Strategies for Political Campaigns

There was a time when political parties used to influence the voters using conventional marketing strategies by conducting door-to-door campaigns, printing campaign posters, distributing leaflets, broadcasting television ads and airing commercials on the radio. But the rapid advancement in Information and Communication Technologies (ICT) has made most of these conventional marketing strategies for political campaigns […]

10 Ways to Promote Your Business Toll-free Number

A toll-free number is not only a strong medium of communication but is also useful in attracting and converting leads which gives a notable boost to sales and ROI. Also, it works wonders for enterprises which regularly deal with customers. If toll-free numbers are marketed on the right platform, targeting the right target audience, it […]

Top 6 Best Call Routing Strategies for Your Business

Call routing is an efficient way to handle incoming calls and enhance customer interactions. It is useful for cutting down on unnecessary costs associated with a call centre and providing customers with prompt service. Call routing defines how calls are distributed to available and experienced agents by the Automatic Call Distribution(ACD) technology of a call […]

What is IVR Blasting?

IVR blasting refers to a combination of IVR service and call blast. It is a very strong communication tool that allows pre-recorded voice messages to be automatically broadcasted to various groups. For example, when customers receive calls from their mobile operators to promote various ongoing schemes and offers, they interact with a computerised voice which […]