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While running a marketing campaign, businesses need to reach out to a large number of customers in a short span. At present, voice broadcasting is one of the widely used mass communication techniques that is connecting companies with its target audience. Wikipedia defines voice broadcasting as a Mass communication technique which broadcasts pre-recorded voice messages […]
Gone are the days, when large telephone directories were maintained and updated manually. In 2019, every aspect of communication has become far more effective, automated and engaging. Technology, such as cloud telephony, has revolutionised the methods of traditional communication in unprecedented ways. Conventionally, business telephone systems worked on the foundation of on-premise Private Branch Exchange, […]
According to a recent report, “ Vast majority of consumers prefer to call local businesses. In fact, this has grown since we asked the same question back in 2016 – where 41% preferred calls, 20% emails, and 19% visiting the business.” The report suggests that a rising number of customers call a business directly to […]
Most of the small to medium scale businesses in manufacturing, logistics, transportation and other industries have realised that stagnancy in the constantly evolving business climate is dangerous for their sustenance. Due to this, a rising number of Indian companies have started focusing on technical advancements and innovation through the adoption of Cloud, Internet of things […]
Customers these days are greatly inclined towards self-service options. A customer experience study conducted shows that 71% of customers want to solve customer service issues on their own. These statistics indicate that customers prefer to use self-help tools instead of contacting company agents. Due to this rising demand for self-service options, market is flooded with self-service tools. […]
According to the 2017 Data Breach Investigations Report released by Verizon, 81% hacking-related breaches leveraged either stolen or weak passwords. The report further adds, Social engineering is a common means for cybercriminals to establish a foothold. And employees are making this further easy by using easy-to-crack passwords. Users and IT departments are even often guilty of not […]
According to Wikipedia.org A missed call is a telephone call that is deliberately terminated by the caller before being answered by its intended recipient, in order to communicate a pre-agreed message. The rapid growth of smartphone penetration in India makes missed calls a powerful marketing tool. Many businesses these days leverage missed call services for […]
Every year organisations experience a high agent churn rate due to which they have to spend a large number of resources and money of hiring and training new agents. The reasons for the churn are many, but one of the prominent is the pressure of handling a high volume of tough customers. Here, call center […]
The world has been constantly moving towards automation and sophisticated telecommunication services. So, having its own Interactive Voice Response (IVR) service for telecommunication gives each business an upper hand in this competitive world. IVR is an automated call response system which provides the customer with a user-friendly experience while contacting a business. Excellent customer service […]
According to a report released by Dynmark International, the open rate for SMS or text messages has already exceeded by 98%. Further, 90% of the text messages are read within 3 seconds from delivery. The high and fast open rate has made SMS a key component of omnichannel customer communication. A large percentage of customers […]