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Meenakshi Gupta

Meenakshi Gupta is a tech enthusiast with specialisation in digital marketing. She is currently working at Servetel a leading cloud telephony provider in India. Reading novels, travelling, researching new online marketing trends are some of her interest areas that keeps her rejuvenated. Know more about her: Linkedin

Boost Your Brand Recall with Vanity Numbers

Launching a business and making it a brand are two different ball games. You need to have strong marketing strategies in place to transform your business into a brand. The process of establishing yourself as a brand can take time but the first step towards achieving it lies in delivering brand value. Before forming an […]

Interactive Voice Response : 8 Ways It Benefits Every Call Centre

Ever wonder how an enterprise manages a haystack of calls, while only employing a handful of operators? This is done via automation, and one of the perks of automation is interactive systems. An interactive system facilitates interaction between humans and computers. The first interactive systems were a Graphical User Interface (GUI) that one uses every […]

Reduce Call Waiting With Queue Callbacks

Queue callback is a feature that gives callers the option to circumvent long hold times. With queue callback, caller abandonment can be significantly reduced. All that customers have to do is to reserve their place in the call queue and request a call back by the agent as soon as they are available. This feature […]

How Is IVR Effective In Call Centre Industry

Call centre is designed to handle centralised support by facilitating communication in every nook and corner of the world. It handles a large volume of requests by telephone. Nowadays, with the spread of technology and mobile phones, it has raised awareness. Billions of people are looking forward to call centres in order to get prompt […]

How Auto Attendants Have Revamped Customer Care

The very first interaction between a business and its customers is usually through a phone call. Hence, it becomes imperative for enterprises to have a professional and sophisticated phone system to make sure that each interaction is as efficient as possible. Nonetheless, a lot of customers faces difficulties while trying to reach out to a […]

How Small Businesses Can Benefit from Hosted IVR System

Conventional telephony systems can indeed help the business owners, but due to their limitations, they are bound to be inefficacious.  This is where the role of cloud-hosted IVR system comes into play. This technology is rapidly gaining recognition and becoming ubiquitous in almost all parts of the world. Most of the businesses these days are […]

Call Queue Management Tips For Call Center Managers

The concept of call queuing is prevalent in inbound call centres. Every time callers connect to a phone system, they are welcomed with a message along with menu options before their calls get added in the queue. Automatic Call Distributor (ACD) technology is used to forward incoming calls to various agents. Callers as well as […]

Why Your Call Centre Should Have Low Average Speed of Answer

A call centre’s success is dependent entirely on what quality of customer experience it offers to its audience. To measure the service quality, there are few metrics which have been set in place to generate an idea about where a call centre stands among the competition. One of the most critical criteria that says it […]