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When a consumer connects to your organisation, their first point of contact is your customer service representatives. Your agents play an important role in the development and maintenance of customer loyalty. Needless to say, this calls for constant agent assessment and training to ensure that your clients experience the very best. Consistent improvement in your […]
Whether it is about achieving your growth potential or outpacing the competitors, the customer experience (CX) you deliver can make all the difference. Even the best products, competitive prices and superlative ads will not work unless your CX is exceptional. It is clear that CX, rather than product and pricing, is the primary brand differentiator […]
Customer experience is not the same as customer service. Customer experience or CX, as marketers like to call it, focuses on the bigger picture. Customer service covers user interactions via specific points of contact (when your product needs maintenance, or there’s a missed order), CX on the other hand is about their entire perception of […]
With the advent of technologies such as Artificial Intelligence and Cloud-Based Services, the playing field has been theoretically leveled for all organizations. Any start-up having more to offer can take on any leading organization. This era, thus, marks the onset of delivery based aggrandizement. The better you are, the more you grow. Though it can’t […]
The purpose of a business is to create a customer who creates customers. However, customer acquisition requires businesses to invest more resources than customer retentions. No business can implement a customer retention strategy successfully without focusing on the biggest reason as to why consumers switch brands and end business relationships – poor customer service. According […]
Businesses nowadays understand that providing better customer service to customers can drastically impact their growth. Due to which they have started incorporating advanced technologies in their organisation. One such advanced feature used by majority businesses is IVR. IVR expands to Interactive Voice Response, a service that automates the telephony system. It allows a pre-recorded voice […]
The way the public perceives your brand has an immediate and significant impact on your business’ overall success. The best you do to boost your brand image is to ensure that your customer’s satisfaction. Customers should be your ultimate priority as they can help your business build trustworthiness and eminence at the same time. Additionally, […]