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Customers want more than just solutions. They want 24×7 support, personalised services, convenience, and memorable experiences. A research by American Express found that 86% of customers are willing to pay more for a better experience. So, what’s your game plan? If you haven’t decided yet, don’t panic. We have outlined everything you need to know. […]
Do you recall a poor customer experience from a brand before buying their products or services? Certainly, everybody does. Customers make perceptions about a brand with every interaction. This is why creating a stellar customer experience is crucial. Customer experience is closely linked to the image of the brand. Therefore, you need to identify and understand the […]
We have all enjoyed the thrill and action of dystopian and sci-fi movies. 2020 seems to be snatched out of such a film, however, nobody really wants to live this reality. With a deadly virus and no vaccine, this year has understandably built fear in people’s minds. Social distancing, self-isolation, and masks have altered our […]
Human imagination has often been fascinated with the possibility of an apocalypse. We predicted meteorites falling on earth, natural calamities creating global havoc and even mass destruction through man-made weapons. However, most of us did not anticipate the most likely cause of a global-scale disruption—tiny but deadly viruses. COVID-19 has opened our eyes to the […]
The world has been fighting COVID-19 for the better part of the year. We all witnessed dramatic changes in our lifestyles, some of which we never anticipated. One could not have imagined a near-global-scale lockdown with local mom-and-pop stores, malls, supermarkets, factories, and industries all shutdown. Individuals and businesses have come to a complete halt. […]