What is Missed Call Marketing?

what-is-missed-call-marketing

The above tweet clearly represent how our honourable prime minister Mr Narendra Modi picked an apt habit of his countrymen and used it to expand his reach.  In particular, this strategy proved to be the most beneficial in reaching out to the mass of India spread across different corners of the country where uninterrupted and fast network connectivity is yet to become a norm.

Apart from the political system, private sectors like banks, job portals, and cricket channels are also utilising this service to attract and engage customers. On top, it has proved to be a good source of lead collection by providing them with the relevant information in the form of cricket scores, job offers, or discounted plans and in return collecting their leads.

Before diving into how your business can utilise the competitive benefits of missed call marketing, let’s understand the underlying concept of missed call marketing.

What is Missed Call Marketing?

Fulfils multiple goals at the same time, such as, attracting relevant leads, creating brand awareness, analysing different aspects of your campaign through a tracking dashboard, and much more.

In simple terms, for business, missed call marketing is a platform to market your product or services by releasing a phone number where your customers are asked to give a missed call to achieve different purposes. The call automatically gets disconnected after 2-3 rings, and the response gets stored.

This kind of marketing helps the business to fulfil multiple goals at the same time, such as, attracting relevant leads, creating brand awareness, analysing different aspects of your campaign through a tracking dashboard, and much more.

Used Case

Below is a used case where missed call marketing has already proved to be profitable:

Few years back missed call marketing suddenly ascended, when a company successfully granted people’s most wanted wish in the form of live cricket updates.  This service asked interested cricket lovers to leave a missed call on the provided numbers to continually receive game updates on their phone.

With no massive marketing expenditure except few Facebook ads and posts, this marketing campaign immediately took off, and within a few months, their reach expanded to millions of people in India.

This service asked interested cricket lovers to leave a missed call on the provided numbers to continually receive game updates on their phone.

Read more: How A Missed Call Service Helps You Get More Customers

Way to Utilise MCM for Your Business

Let’s find out few of the ways which you can adapt in your business to upscale your brand awareness and customer engagement using missed call marketing.

1. Customer Verification

For a business, it is essential to target and cater to the correct target audience so that the efficacy of its marketing efforts and the benefits of its product/services gets utilised appropriately.

Your business can use missed call service to verify the authenticity of your customers by asking them to give a missed call on your provided number. It will protect you from falling into the trap of fake customers without much efforts.

2. Lead Generation

Generating and engaging your leads is the underlying base of every business which takes a complicated turn in its execution phase. Reaching out to the potential customers becomes a task.

With missed call marketing your business generate not only leads but also attract relevant leads which have a higher rate of conversion, as only the interested people engage with your campaign by giving you a miss call response.

3. Surveys and Feedbacks

Even after continuous attempts, a company barely manages to collect customer feedback response on their long forms.  No customer likes to fill up lengthy time-consuming feedback and surveys, according to a research conducted few years back customers have started pushing back on feedback forms:

80% of customers have abandoned a survey halfway through. 52% of customers said that they would not spend more than 3 minutes filling out a feedback form.

Here is a way which assures collection of the result without a hefty cost and time investment of business or customers. Drop a simple message as below on the customer’s mobile number and ask them to give a missed call on your phone number, no. of missed calls received is equivalent to no. of satisfied customers.

“We hope we were able to resolve your queries, if you are satisfied with our services, give a missed call on xxxxxxxx”

4. Check Your Balance

Banks have already started utilising this feature of missed call service by dropping the below message in customers’ inbox, and the customers have applauded them for the same.

To know your balance, give a missed call on xxxxxx

So, if you are a company providing any monthly subscription service or offers, this service will help your customers know the status of their plan or offer with a missed call.

5. Collect Votes

We have been using this version of missed call service since long, i.e., casting votes for our favourite performer/artist in any pole or campaign. Here, every missed call gets counted as a vote.

If your company is entering or is already present in the showbiz world, missed call service will be no less than a boon for you. Organise quiz, collect responses, and understand the reach and demographics of your show with this missed call form information.

Well, there are innumerable ways through which any business can exploit the advantages of missed call marketing in its favour, and we have already been utilising it to simplify our many day to day tasks. So, If you are planning to add value to your business offerings in the form of a missed call service, then, contact us at 1800-11-3333, or 1800-103-6989, or leave us a mail at sales@servetel.in

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