Anyone who has done it knows how frustrating cold calling can be. Nearly all attempts end up without generating a meaningful lead for a business relationship. Text message broadcasts on the other hand can reach a large audience at a lower cost, but are designed to be ignored in the junkyard of every user’s SMS inbox.
Voice broadcasting is a solution sandwiched between the two options. Automated phone calls to potential customers play a recorded voice message and ask the person, if they are interested, to choose to discuss further by pressing a digit. Then, the call is transferred to a sales representative.
Unlike wasting employee hours on making hundreds or even thousands of cold calls, businesses can save substantial money by using a voice broadcasting service, where only those calls that are likely to become successful leads are forwarded to the sales staff.
A call is more personal and harder to ignore than a text message. Voice broadcasting gives the option of using this tool of customer acquisition without the drain on company time and money.
Studies have reportedly shown that voice broadcasting can yield three times more favourable responses than marketing emails. It also has many other uses such as appointment and payment reminders. E-commerce firms use it for big purchase confirmations, and banks similarly rely on voice broadcasting calls for fraud prevention.
An intelligent call
Voice broadcasting services have grown exponentially and are today the preferred customer outreach option for businesses across the world. You can choose a toll-free number to dial with, regardless of where the call is initiated. The programme can be overseen on a web portal, and does not require the firm to spend more on any kind of hardware or software. Its effectiveness can be easily tracked and maximised.
Bulk calls are made in a fraction of the time needed otherwise. A voice broadcasting service has in-built filters for phone numbers on the do-not-call (DNC) or do-not-disturb (DND) list. The cloud-based model allows for the model where you pay for only what you use. The service provider only charges for the minutes that potential customers spend on the call.
Instead of flooding potential customers with information, cloud-based voice broadcasting empowers them with the choice to carry on if the message sounds relevant for them. The sales staff on their part can focus their energy on targeting the people with whom they have the best shot. At the same time, the audience covered is at an otherwise unimaginable level. Businesses can reach thousands of people in a few minutes and at a fraction of what it would have cost them had they put human callers to the task.
Here’s a quick rundown of the steps you should follow for a successful voice broadcasting campaign.
To run a successful voice broadcasting campaign, here ’s a quick rundown of the steps you should follow:
Identify your market goals
You need to get a clear sense of the number of users you will aim to get a favourable response from, and the number that you aim to convert into customers. A set of measurable goals will be the best help for a voice broadcasting service provider. If you are targeting specific markets, messages can also be tailored depending on variables like local languages.
KISS
While composing the voice message that has to be broadcast, the golden rule is to KISS: keep it simple, silly. A short opener with a brief description of your product is the best way to break the ice with the customer.
You can use a recorded human voice or the service provider’s automated text-to-voice option. A warm tone, simple language, and mass appeal are the most bankable features for most clients.
Prompt the customer
Your message should allow the customers or target audience to interact with it and respond quickly. Making a customer feel like they are having a conversation with an actual person makes your message less robotic.
After playing the voice message, offer them a choice to connect with you: such as ask the customer to “press 1 to speak to a salesperson”.
Fine-tune with data
Voice broadcasting generates its own treasure trove of data that can be used for optimisation by assessing factors such as the gender and the accent of the voice that customers seem to prefer.
The best time of the day for making calls is also easily pinpointed, and the calls can be scheduled accordingly. The call is automatically placed on hold status in the system where no message delivery is allowed until the preferable time window is reached, at which time the broadcast kicks off.
The voice broadcasting service provider studies consumer patterns, crunches this data regularly and offers case-wise insights which can be harnessed to dial the most promising cold calls.
Put voice broadcasting at work and generate leads for your business with Servetel. Call us at 1800-120-4132 to get started now.
