The advent of the world wide web in the 90s opened a new way of doing business. With the launch of several online businesses, customers began preferring the relative ease and flexibility of interacting with businesses online.
Today, almost all businesses are online—from service to e-commerce. This resultant clutter makes it difficult for an upcoming brand to be seen by a target base. Without the proper exposure, businesses struggle to stick to their existing base too.
Thanks to technology, these worries have specific and robust solutions. In this article, we will be talking about one such technology that is aiming to enhance the most crucial part of any business: communication.
What is Cloud telephony?
Businesses need to talk. They need to talk to consumers, clients and their own employees. While communication devices like mobile phones and landlines get the job done, a professional environment seeks much more.
This is where cloud telephony comes into the picture.
On the face of it, cloud communication systems look like regular monitors or phones. But, it is their workings that make them special.
Unlike traditional communication systems that run on standard PSTN lines, cloud telephony uses the Internet to send and receive information. This can be in the form of audio, visual or text-based messages.
With remote working becoming a norm during the pandemic, several businesses needed a way to handle all communications despite managing remote teams.
Here, the cloud’s seamless and easily accessible format began to shine. With quick and secure access readily available to employees, worries about physical locations became a thing of the past. Employees could now connect and communicate with each other even on the go, through different devices.
Overall, cloud communication systems—along with their several features and modern technologies to better map, track and assess performance—help a company not only enhance CX and efficiency but also keep the costs down.
Steps for expanding your online business globally
In a continually evolving digital world, online businesses have become the backbone of a thriving economy. However, to make an online business commercially viable and profitable in the global market, you need to take several steps to make sure of the sustainability of the online business.
Let us go through the steps required to expand an online business overseas and globally.
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Market research
The first and foremost thing you need to do to expand your online business is to conduct thorough background research in the market space you are choosing to operate.
It is important for all business entrepreneurs to identify customers and target their preferences. For this, it is extremely important to carry out robust market research to identify potential audiences.
A careful and premature analysis of these audiences is what helps conversions after a business launch. Detailed market research helps an online business to move in the right direction and in setting out clear, concise and attainable goals. Having an effective study conducted before venturing out will help an online business get organised and identify the areas it needs to work better to fuel its expansion globally.
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Product differentiation
The next thing you need to do is identify and develop a satisfactory product or content for the online business.
The product is the driving force of any online business and the customers would need to be able to clearly identify your product. Product curation remains the most integral and important part of running a successful online business. Expanding an online business that caters specifically to the needs of the customers is a far more effective way of expanding the online business globally.
It is vital to understand the basics of content marketing and buyer journeys to help sell your services in a more targeted and efficient way.
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Marketing strategy
While it is good to have the best product ever made, if you do not sell it correctly, many would not even know of its existence. Thus, it is essential to discuss and implement a good marketing strategy to attract customers
It is also extremely important to make data-driven decisions when thinking of expansion. An analysis of the performance metrics, expected returns and investments required will all help in a more solid foundation.
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Customer service teams
Last, but most importantly, it is extremely imperative to have a robust and approachable customer service system to handle complaints and grievances.
Studies have consistently shown that to retain customers and make sure they have an enjoyable experience doing business with you, investing in CX practices is a must.
An online business seeking to venture out globally needs to put in place an efficient customer grievance redressal system so that they are addressed promptly. Not only does this build trust in customers, but also leads to customer satisfaction, which ultimately results in a more successful and expansive brand.
Conclusion
Business expansion in today’s time is a wholly different concept than what it meant before. Earlier, unless you are a dominant presence in your local market, thinking of global expansion seemed out of place.
However, with modern technology tools like cloud communications, managing a global workforce and clientele is easier than ever before. If you follow our step guide listed above and link it with a robust cloud telephony system, there is no reason why your business does not have the potential to go global!
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