The marketing industry has been expanding its horizon since the evolution of technology. From word-of-mouth to online marketing, knowingly or unknowingly, we are always surrounded by a variety of marketing techniques. This outpour of information keeps the customer distracted from the relevant information which makes it more difficult for the companies to grab customer’s eyeball.
In this overly crowded marketing strata, Voice Broadcasting emerges out to be as the most relevant and tempting marketing option for both customers’ as well as business owner. Hence, the big question here arises – How to make sure your voice gets heard by the customer? How can you stand out and let your customers and competitors know of your presence?
The answer to these questions lies in your voice broadcasting campaign planning. Here are few tips which ensure your plan fulfils all the business objectives without compromising on your competency and customer service.
1. Be Clear of Your Campaign Objective
Consider asking these questions –
- Why are you organising this campaign?
- Is it for monetary benefits or spreading social awareness?
- What kind of outcomes do you expect from this campaign?
- What kind of customers do you want to target?
These are few of the questions you should be clear on before planning the outline of your campaign. Being clear of these questions makes sure your campaign yields qualitative as well as quantitative results. Further, while planning, make sure to cap your voice broadcast campaign with a target start and end date and maintain a sense of urgency throughout your campaign execution.
2. Identify and Understand Your Target Customers’
Make sure your time, money and efforts are invested in the right target audience. Clearly define your customer base who can benefit from your services. If you have a diverse customer base, then further profile your customers into subcategories depending on their choices, demography or other major influencing factors.
Dig deeper into how their perspective, desires, problems and other factors determine their decision-making process for your product or service.
3. Broadcast Your Voice Message at the Right Time
As the famous saying by Joshua Harris goes….
The right thing at the wrong time is the wrong thing.
So, avoid sending broadcast messages when your target customer is assured to be busy, such as at 9 in the night. This certainly is a time of the day when people are engaged with their families, and so chances of your call getting picked get reduced.
Understand their day pattern and send your message at the right time to yield maximum response rate. If your target customer lies in different geographical areas make sure to schedule messages according to their time zone.
4. Keep a Check on Your Voice Message and Quality
The first impression is the Last Impression
Your voice message is the only way of communicating with customers in the campaign. This is your only chance to create a long-lasting impact on the customers’, so give special attention to all the details in your voice messages such as voice quality, voice tone and message script.
Hence, create a crisp, clear, and professional voice message aligned with your brand image. Instead of using industry jargons, use simpler words which can be readily understood by your target audience. Do not use a coarse, harsh, or unclear voice texture in your voice message, replace it with a pleasant and clear voice.
5. End Your Voice Broadcast with a Call to Action
Once you have informed customers of your services and intrigued their interest, it’s the right time to convert their rising interest with a call-to-action. Give your customers an action item at the end of your voice broadcast. Append your voice broadcast with a message such as “Press 1 to speak to our Sales Agent” and redirect them to agent.
6. Choose the Right Caller ID
With so many sales calls arriving on daily, people are now careful to pick a call from an unknown number. So, to make sure your voice broadcast is attended by the maximum audience, use a known and trusted caller ID. A spam caller ID will sharply reduce the probability of your call getting picked and subsequently hampering your brand image.
7. Communicate in the Preferred Language of Customers
The language barrier and cultural difference shouldn’t affect the outreach of your business. Identify your customers and the language opportunities which can help you diversify the spectrum of your target audience. Record your voice message in different languages and broadcast them according to the preferred languages of customers according to their geographical locations.
8. Keep a check on ROI
You have poured enough resources and money in the campaign, so to understand the progress of your investment, it is necessary to track the effectiveness of your investment time to time. The simplest form of marketing ROI calculation is done by checking the number of approaching leads in the last few campaign days. Understanding your shortcoming in the early stages of marketing can help you make the necessary alterations in the plan whenever required.
Planning a voice broadcast campaign?
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